For a base I always always apply moisturiser before my foundation in order to stop it drying out and I also skip the primer. I don't know whether this is bad or not but it works for me with my dry skin. I then like to go for a slighter higher coverage foundation such as Makeup Forever's Ultra HD or Maybelline's Fit Me. I know a lot of people like matte foundations but they don't work for me unless I add in a tinted moisturiser.
I try not to go too mad on concealer if I have a heavier foundation and also don't feel the need to highlight too much as my skin is generally looking quite pale during the winter anyway.
For the daytime I don't do much different and just add a brow gel through my eyebrows and a mascara to my lashes. For evenings I like a brown smokey eye or a winged eyeliner.
A little bit of bronzer to make my pale complexion slightly more healthy looking but nothing heavy. Instead I like a heavy blush as I think it's looks gorgeous with pale skin, like a natural flush from the cold.
Winter lips are all about dark, bold colours. Around Christmas time I like to wear a classic red lip especially with winged eyeliner. My favourite reds at the moment are Nyx Indie Flick and Mac's Ruby Woo.
What's on your winter makeup menu?